Sunday, November 24, 2013

Then and Now

Looking back, the 1920s was a period of economic boom, social progression, and political development; which shifted from the scarring tragedies of WWI to the new age of modernism.

Daily life was fairly simple. Commonly, the standard was that men worked and the women stayed home in their domestic roles. Why you ask? Well, because men were the money makers, they were the educated, and the elite. I mean why would anyone ever assume such a role in a woman?
Thankfully, we have come far from this ignorant stigma of gender roles in our modern society; though, the role of husband and wife reflected greatly in the economy.

Many of the advertisements, such as jam, makeup, weight loss pills, etc. were all centered around the average middle class woman. In a general sense, it reveals the social standards that society pressured against women in that time period; which showed how and what they should appear to be. It was also known because of the domestic roles, that women were more likely to buy these advertised products rather than men. Men were often those seen as working, while women were left at home to wait. So it would make sense that many suffrage movements would attain themselves into advertising to liberate women and at the same time, reveal the gender stigmas of the period.

Despite these negative views, women's suffrage did become a great success. Once again, revealing the development of modernism itself throughout the era. The economic boom not only shows the positive affect of the war, but also demonstrates the "ignorance is bliss" theme. Many people purchased items not because they wanted them, but because they believed it would make them happy. As though an item would solve a person's issue. We conform ourselves into this idea of a magic pill, or a potion that will suddenly cure us of our problems. And in our transcendental society now, we realize how wrong we were.

Therefore, money does not buy happiness. But money is needed in this life and existence. In everything there is a sacrifice and paper is the victim.

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